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Presenting Medical Research with Excellence is an advanced workshop designed to enhance each participant’s ability to conceptualize, construct and deliver a clear and compelling presentation on a complex subject.

How do we engage and hold our audience’s attention? How do we avoid getting bogged down in details and sidetracked by challenging questions? How do we make a persuasive case in a relatively short period of time? During this session we will address each of these questions in detail. In addition, the following topics will be addressed:

• Persuasion Skills: Structure ideas in a logical and concise format while using relevant facts, figures, visuals, examples and stories to drive home a compelling message.
• Performance Skills: Demonstrate good presentation mechanics: voice, eye contact, gestures, energy, stance and movement.
• Content Organization & Development: Quickly and easily develop a customized presentation that is designed to address your audience’s most pressing needs and concerns.
• Audience Engagement: Use various interactive methods to stimulate your audience’s curiosity and participation.
• Slide Design: Quickly and easily create attractive / easy to understand slides that flow from one idea to the next.

Featuring:
Michael Foley
Founder and CEO, Clarity Central, Inc.
Clinical Assistant Professor of Management & Organizations
Kellogg School of Management
Northwestern University

**This seminar is offered as a HYBRID event, but IN-PERSON attendance is strongly encouraged. Please RSVP regardless and indicate your intended mode. Lunch will be provided for in person attendees on a first-come, first-served basis.**

Public health educators, scholars and workers face an unprecedented time. Trust in science and government is being deliberately eroded, and federal agencies are being dismantled from within. How can we make progress in protecting and advancing public health?

No magic solution exists, but certain approaches can help. One of those is public interest communications – research-based strategic communications for social change. Public interest communicators draw on research into behavioral science, cognitive linguistics, political communication, social science and other disciplines to approach problems strategically and craft powerful messages that motivate people to act positively. They seek opportunities, acknowledge barriers and figure out how to overcome those. Despite seemingly insurmountable challenges, they have managed to effect positive social change.

In this session, we’ll highlight key public interest communications concepts and frameworks. Using examples and case studies, we’ll offer practical guidance to bolster efforts to reach and move policymakers, provide a quick guide on countering disinformation and show how to strengthen communications with communities to protect public health.

Featuring:
Angela Bradbery
Frank Karel Endowed Chair in Public Interest Communications
University of Florida