Organize for Users
Define who are your organization's main target user groups and organize your site content based on their goals and interests.
Label each page clearly and provide visual cues so your audience can easily understand: 1) where they are; 2) what is the most important information on the page; 3) where they can go from that page.
Provide Bread-Crumb Trail
Incorporate a bread-crumb trail on each page to empower your users to quickly access various sections of your site.
Keep it Short!
Understand how to write for the web. (Northwestern University)
Optimize Your Copy for Organic Search
See Northwestern University guidelines for writing for search engines.
Build Accessible Sites
Ensure your web content is accessible to people with disabilities. To accomplish this, you should do the following:
- Review the W3C guidelines
- Adhere to Northwestern's Content Accessibility Standards (Northwestern University)
Analyze, Understand, Optimize
Measure your web site performance using Google Analytics. See Frequenly Asked Question about setting up a Google Analytics account.
This page last updated May 31, 2012