Northwestern University Feinberg School of Medicine

Office of Communications

Feinberg School Web Guidelines

The Northwestern University Feinberg School of Medicine websites have been carefully crafted to deliver a successful user experience - the greatest benefits to the greatest number of users, across multiple devices. Our guidelines have been designed to promote a consistent identity and brand strategy across all Feinberg organizations. They supersede any units' internal standards.

Our web guidelines were updated in May 2014 to keep in line with industry best practices, address stakeholder feedback, and align with Northwestern Medicine branding, and are responsive.

Content

Develop strategic, searchable, web-friendly content with our Web Content Guidelines.

Site Branding and Templates

All departmental/unit websites must adhere to Feinberg web guidelines, as seen in the examples below. Find out more about the Feinberg website development process and working in Cascade on our Web Communications FAQ.

Department, Center, Institute Branding

Pharmacology

Examples of recent sites that use our new Northwestern Medicine branded templates include Pharmacology.

Office and Top Level Branding

Faculty Affairs Office

The Dean's offices branding uses a white top, as seen in the Faculty Affairs Office site.