Northwestern University Feinberg School of Medicine

Office of Communications

Web Content Guidelines

Web Communications is committed to helping Feinberg departments, centers, institutes, and offices create great website user experiences. We think that great sites require great content, and have tools and guidelines to help you develop and maintain compelling content.

Content Development

Our content development guidelines and content templates help you build your site in a way is user friendly and aligns with broader Feinberg goals. Check out our Web Content Style Guide to better understand:


Page templates help you build content in a format that matches your redesigned site. The templates offer suggestions on appropriate content types in addition to formatting instruction.

Department Site Templates

Center/Institute Site Templates

More on Web Content Development

Writing for the Web (Northwestern University)

Writing for Search Engine Optimization

Search engine optimization refers to the efforts taken to make to your website get a higher ranking in search engine results. Web Communications has developed our Search Engine Optimization Guide (December 2015) to help content developers develop a simple SEO plan for their web sites.

This guide includes detail on planning and employing keywords in content, as well as information on page components and how they help optimize site for search.

More on SEO

Writing for Search Engines (Northwestern University)

Additional Resources

Patient Care Information

Feinberg is a medical school, not a site of care. As such, no information that appeals to the needs of the patient is to be included on Feinberg sites. Communications enforces a patient care directive on behalf of the Dean’s Office. For assistance in complying with our patient care directive, please contact Ann Crago.

Contact Us

Contact Ann Crago in Web Communications for more information.