Northwestern University Feinberg School of Medicine

Office of Communications

Blogging

While Feinberg does not maintain an official blog, members of the Feinberg community are encouraged to author science blogs to serve as an information source for the general public, to help generate awareness about research taking place at Feinberg, to communicate the importance of science education at all levels, and to simply spread ideas worth sharing.

The Office of Communications has compiled the following list of faculty and staff blogs related to biomedical research, patient care, and medical education. We have also included blogging tips for faculty, staff, or students considering starting their own science blogs.

Please note, the opinions expressed in these blogs are those of the individual authors and do not necessarily represent the views of Feinberg School of Medicine or Northwestern University.

University Blogs

Global Emergency Medicine (Northwestern University)

Read about Northwestern University’s Global Health activity on campus and around the world. The blog contains the University’s latest global health updates and multimedia projects. Multiple students, faculty, and staff contribute to the blog.

Global Health at Northwestern University

News about Northwestern University’s Global A blog to educate the emergency medicine community about Global Emergency Medicine and work being done by colleagues in the field.

Institute for Women’s Health Research Blog

The goal of this blog is to be an educational resource for information regarding women’s health, but even more so to create a community where women can ask questions and share experiences. We’ll have guest bloggers, sometimes experts from the surrounding hospitals, medical schools and research universities, and sometimes even blogs from the young women (our future scientists, doctors, and policy makers) who work with us about their perspectives on women’s health.

Northwestern Public Health Review

Written by Northwestern University Public Health students, the mission of the blog is to stimulate the exchange and cross-pollination of public health ideas, resources and opportunities across the Northwestern community and beyond. The blog serves as a platform for discussing the latest happenings and trends in the world of Public Health.

Science in Society Blog

We believe that science is fundamental, even "elemental" to our lives. Science affects us in many ways, from medical advances that touch our lives personally, to state and federal policy decisions concerning the environment or research regulations that impact our society at large. We explore not only the science, but the legal, ethical, and even economic implications of research as well.

Ward Rounds History Blog

The Galter Health Sciences Library contributes content for this blog, which exists to share items of interest about the history of the medical school (people, places, events), and highlighting the Galter Health Sciences Library’s archival treasures, many of which have been donated by generous faculty and alumni.

Faculty and Staff Blogs

Laura Berman: Dr. Laura Berman

Written by Laura Berman, PhD, assistant professor of clinical obstetrics and gynecology, this blog offers readers advice to reach their full potential in love, sex and relationships. 

Berman also writes a monthly column for Fox News, covering topics in sexual health and relationships. (Courtesy of Fox News.) 

Robert Garafolo: FredSays

Written by Robert Garofalo, MD, professor pediatrics and adolescent medicine, this blog shares information about a charity organization he started to raise awareness and financial support for HIV positive teens. 

Ruchi Gupta: Ruchi Gupta, MD, MPH

Written by Ruchi Gupta, MD, MPH, associate professor of pediatrics and general medicine, this blog explores childhood food allergies from a research prospective. Gupta’s blog shares important research in field and ways readers can help advocate for change. 

Phil Iannaccone: From the Bench

Written by Phil Iannaccone, the George M. Eisenberg Professor of Pediatrics at Feinberg, this blog explores childhood diseases from a scientific perspective, focusing on fundamental science in the hopes that readers will come together "to some level of understanding of how genes work to make us what we are.

Michelle Melin-Rogovin: Research Administration Nation

Michelle Melin-Rogovin, manager of research administration, authors this blog. She created it to foster sharing of resources, ideas and tips between research administrators in real time without the need to wait for printed newsletters, meetings or presentations on topics from experts.

Mary Mulcahy: The Life Matters Media Newswire

Mary F. Mulcahy, MD, associate professor in medicine-hematology/oncology, radiology and surgery-organ transplantation at Feinberg, and Randi Belisomo, an accomplished multimedia journalist and reporter for Chicago’s WGN-TV, founded Life Matters Media. Mulcahy’s blog aims to be the premiere provider of information, resources and support for all involved in end of life decision-making. Through fostering better communication, she will empower the ill, aged, caregivers and medical providers to navigate this life phase with confidence and dignity.

Lauren Streicher: Ask Oz contributor

The Oz Blog discusses topics of interest to Dr. Oz's panel of experts and Wellness Warriors. Streicher, associate professor of clinical obstetrics and gynecology, writes about all aspects of gynecology, with particular attention to her interests in menopause, sexual health, minimally invasive surgery, laparoscopic hysterectomy, and alternatives to hysterectomy. (Courtesy of The Doctor Oz Show.)

Best Practices for Beginning Bloggers

If you are interested in starting a blog, numerous resources online exist to help define your blog identity, develop newsworthy posts, establish an audience, and begin sharing ideas.

The first step in developing your blog is taking time to review the blogging landscape. Scientific American offers a highly-regarded network of science bloggers, for example. Once you are familiar with the landscape, you will need to identify your blog’s purpose, audience, and subject area; if you would like your blog linked to the faculty and staff blogroll, we recommend professional science blogs related to your area of study/expertise. For that reason, the remainder of the ‘best practices’ section will be focused on science and physician blogs.

Key areas to consider:

  • The WHY: What is the purpose of your blog? Do you want to generate interest in science among the general population? Are you looking to share ideas and discuss literature with other scientists? Perhaps you would like to share your opinion in order to connect with reporters and policy makers. Understanding the WHY is important to help establish your tone and target your audience.
  • The WHO: Who are you writing for? Scientists? Adults? Children? Keep this in mind as you develop your title and posts.
  • The WHAT: In blogging, having a clear and focused point of view and subject area will help establish an audience and a network more quickly than writing about unrelated topics.

You should also consider your time when thinking about starting a blog. How frequently will you post? Is your blog an ongoing or temporary endeavor? Do you need additional authors, or can you maintain a blog by yourself? Will you moderate comments?

Another area of consideration is privacy: your own and your patients’. Make sure you understand how the privacy policies and security features work on the site you are posting. Disclosing information about patients without written permission, including photographs or potentially identifiable information is prohibited.

Once you have thought through the framework and content for your blog, the Office of Communications recommends signing up with Blogger (owned by Google), Wordpress, or Tumblr to start. These services are free and offer ample options for layouts, designs, and templates, and some degree of customization. NUAMPS at Northwestern can design further customize blogs via Wordpress. The Office of Communications currently does not offer a standard blog template for Feinberg, nor does our CMS offer blogging capabilities.

After you sign up for one of these services, you will be asked to select a template and layout. Then, you can start blogging.

Here are a few tips before you get started:

8 Tips on Starting a Science Blog

AAAS: Communicating Science – Blogs

Once you have started your blog, we invite you to connect with the Office of Communications for potential inclusion in the Feinberg blogroll and coordination with our social media team.

Build a Better Blog

Feinberg Web Communications has guidelines for creating meaningful web content and optimizing that content for search. To learn more, check out the Northwestern University Feinberg School of Medicine Search Engine Optimization Guide and the Web Content Style Guide on our Web Content Guidelines page.