In today's dynamic environment, Northwestern competes with academic institutions around the world. Integral to our strategy is presenting a consistent message, tone, and graphic approach in all of our communications -- our visual identity is a valuable asset. Brand and web guidelines exist to promote a shared approach to communicating visually who we are, and establishing a strong, distinctive identity. Effective brand management protects the integrity of our academic, research, and public engagement missions.
Northwestern University Feinberg School of Medicine is part of the larger academic medical center brand known as Northwestern Medicine. Northwestern Medicine is the collaboration between Northwestern Memorial HealthCare and the Feinberg school around a strategic vision to transform the future of healthcare. It encompasses the research, teaching, and patient care activities of the academic medical center.
Northwestern Medicine is Feinberg's main academic medical center brand. All brand guidelines for Northwestern Medicine can be found within the Northwestern Medicine Brand Center, an online destination that offers a range of self-serve business tools, templates, and other informational support to properly express the Northwestern Medicine brand.
The Feinberg brand and web guidelines coexist with the Northwestern Medicine guidelines, and there will be instances when Feinberg branding will best and most effectively represent Northwestern (cases relating to university, medical school or academic efforts where no clinical component is involved).
Learn more via the links below.
- Benefits of Consistent Branding
Learn how developing our brand helps you and your audience
Find more about our brand and see it in action
- Web Guidelines
Learn about the Feinberg website template; access web content guidelines
- Social Media Guidelines
Get tips and guidelines for representing yourself through social media
- Logo & Downloads
Find Feinberg-branded assets and download presentations, documents and logos
- Business Cards & Stationery
Order branded cards and stationery
Request Project Help
Complete our Project Request Form to request assistance from the Office of Communications.