Brand & Identity

Brand & Identity

In today's dynamic environment, Northwestern competes with academic institutions around the world. Integral to our strategy is presenting a consistent message, tone, and graphic approach in all of our communications -- our visual identity is a valuable asset. Brand and web guidelines exist to promote a shared approach to communicating visually who we are, and establishing a strong, distinctive identity. Effective brand management protects the integrity of our academic, research, and public engagement missions.

Northwestern University Feinberg School of Medicine is part of the larger academic medical center brand known as Northwestern Medicine. Northwestern Medicine is the collaboration between Northwestern Memorial HealthCare and the Feinberg school around a strategic vision to transform the future of healthcare. It encompasses the research, teaching, and patient care activities of the academic medical center.

Northwestern Medicine is Feinberg's main academic medical center brand. All brand guidelines for Northwestern Medicine can be found within the Northwestern Medicine Brand Center, an online destination that offers a range of self-serve business tools, templates, and other informational support to properly express the Northwestern Medicine brand.

The Feinberg brand and web guidelines coexist with the Northwestern Medicine guidelines, and there will be instances when Feinberg branding will best and most effectively represent Northwestern (cases relating to university, medical school or academic efforts where no clinical component is involved). 

All Northwestern groups are encouraged to familiarize themselves with our branding guidelines, including online branding, and apply the guidelines to their marketing collateral. The Feinberg Communications team partners with units across the organization to help them accomplish their communication goals and ensure efforts are aligned with the proper brand strategy. Please contact the Office of Communications if you have any questions about branding/logos/communication relating to Northwestern Medicine and/or Feinberg.

The Benefits of Consistent Branding

Learn more about the benefits of developing a consistent brand strategy for your department and you target audiences.

Request Project Help

Complete our Project Request Form to request assistance from the Office of Communications.

This page last updated Jan 31, 2014

Office of Communications
Arthur J. Rubloff Building
420 East Superior Street
Chicago, IL 60611
Phone: 312-503-8194
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