Brand & Identity

Northwestern University Feinberg School of Medicine’s brand is the promise we make as an institution to our audiences, and is a valuable asset for communicators in our academic health system. Integral to our brand strategy is presenting a consistent message, tone, and graphic approach in all of our communications. Brand guidelines help faculty and staff express the medical school's visual identity and, when employed, promote a strong overall identity that is distinctively Feinberg.

Our Brand: Northwestern Medicine

Northwestern Medicine joins the Northwestern Medicine Health System and Northwestern University Feinberg School of Medicine in a shared vision to transform healthcare and positively impact people’s lives.

Northwestern Medicine is our master brand – a singular way of expressing our identity so that we clearly and consistently help others understand who we are and that we have come together to unite our world-class clinical, research, and academic pursuits under one brand.

Everyone who is a part of Northwestern Medicine has a unique role in bringing our brand to life and in helping to fulfill our promise to pursue innovation and breakthroughs for the benefit of patients here and everywhere.

Learn more via the links below, and please contact the Office of Communications at with Feinberg-specific questions.

Request Project Help

Complete our Project Request Form to request assistance from the Office of Communications.